Growing Global Retail Marketing business seeks Senior Licensing/ Marketing Manager Manager- Dusseldorf.

My Client is a fast growing retail marketing business with unique relationships with some of the world’s leading licensors.

They are now looking for a Senior Licensing/ Marketing Manager with experience of both building existing and new relationships.

Joining this small but dynamic team, the ideal candidate will have a strong commercial understanding, extensive knowledge of licensing agreements and intellectual property management, and a proven ability to align brands with retailers’ strategic objectives and marketing campaigns. This role will be instrumental in driving brand growth through innovative licensing strategies and managing key brand IPs and partnerships in a competitive marketplace.

My Client offers a very competitive salary of E60- 80,000 (dependent on experience), excellent benefits including bonus, flexible hour working, hybrid working, and substantial ancillary benefits.

Role & Responsibilities

• IP & Brand Portfolio: Oversee the brand portfolio, ensuring products meet brand guidelines and licensing agreements.
• Opportunity Identification: Use commercial insight to identify new opportunities, expand brand reach, and tap into new markets.
• Sales Support: Develop sales packs to ensure the sales team can effectively promote and sell brands.
• Campaign & Toolkits: Work with marketing to create campaigns and brand toolkits that support retailer objectives.
• Market Analysis: Monitor trends and competitor activities to adjust strategies and uncover growth opportunities.
• Performance Monitoring: Track and report on licensing success, ensuring revenue targets and partnership goals are met.
• Risk Management: Ensure compliance with legal and brand integrity standards, proactively mitigating risks in agreements.
• Licensing & Brand Strategy: Develop and execute licensing strategies along with Head of Licensing that drive revenue and market expansion while aligning with retailer goals.
• Retail Alignment: Collaborate with marketing to ensure brand messaging and campaigns comply but support retail objectives and partnership opportunities.
• Contract Negotiation: Manage licensing agreements, balancing commercial interests with brand integrity for long-term profitability.

Essential Skills & Experience

• 5+ years in licensing, marketing or product development, with expertise in brand alignment and retailer objectives.
• Proven experience managing brand IPs and licensing partnerships.
• Bachelor’s degree in Business, Marketing, or a related field.
• Strong negotiation, contract management, and commercial skills.
• Deep knowledge of brand management, licensing frameworks and product development.
• Entrepreneurial mindset with a focus on identifying new opportunities.
• Ability to thrive in a fast-paced, cross-functional environment.
• Strong leadership and team mentoring skills.
• Excellent analytical, organisational, and communication skills.

Desirable Skills & Experience:

• Strong network in entertainment, retail, and loyalty industries.
• Ability to translate brand and legal info into business strategies.
• Results-driven focused on sales and brand growth.
• Experienced in managing product approval workflows with licensors

This is an exceptional opportunity to join this leading brand – please submit your CV via the link below or contact Ian Gerstein for more information.