We are partnering with a leading global retail marketing business to recruit a Regional Head of Entertainment Licensing based in Warsaw.

This role offers a unique opportunity to lead and expand an established entertainment licensing function across Eastern Europe, driving both strategic growth and operational excellence.

My Client Offers an excellent salary package including substantial salary package, 20% bonus and hybrid working.

Key Responsibilities

Strategic Leadership & Growth

• Lead the development, sales, and execution of entertainment-based programmes across the region
• Drive a key strategic growth area focused on families and entertainment audiences

Licensing & Portfolio Development

• Identify, evaluate, and secure relevant entertainment licences
• Build and maintain a strong, diverse, and commercially viable licensing portfolio

Commercial & Client Engagement

• Support and lead key client pitches across regional markets
• Partner closely with Sales teams to deliver compelling, market-ready solutions
• Enhance client engagement through innovative entertainment propositions

Programme Development & Execution

• Translate licensed and proprietary IP into turnkey commercial programmes
• Oversee end-to-end delivery from concept through to implementation

Creative Direction

• Guide entertainment product development and campaign storytelling
• Identify trends and develop innovative concepts aligned with retail strategies

Leadership & Stakeholder Management

• Lead, mentor, and develop regional entertainment teams
• Build strong relationships with internal stakeholders and external partners

Key Relationships

External: Licensors, licensing agencies, creative agencies, suppliers
Internal: Executive leadership, global entertainment teams, sales, sourcing, legal, finance

Skills & Experience

Essential:

• Strong experience in entertainment licensing, product development, and commercial marketing environments
• Deep understanding of licensing economics (royalties, MGs, cost structures, etc.)
• Proven ability to combine commercial strategy with creative storytelling
• Experience managing multiple projects and leading teams
• Excellent stakeholder management and communication skills
• Entrepreneurial, proactive mindset

Desirable:

• Experience within retail loyalty or promotional marketing
• Passion for entertainment (film, TV, gaming, toys, storytelling)
• Degree in Business, Marketing, or a related field

Benefits

• Competitive salary
• Hybrid working
• Flexible working hours
• Generous pension scheme
• Opportunity to work in a global, high-growth environment

How to Apply

For more information, please contact Ian Gerstein or apply by sending your CV to:
ian.gerstein@ibtalentsearch.co.uk