Digital Marketing & Content Executive- Beauty

Position: Digital Marketing Executive & Content Creator

Reports to: Marketing Manager

Division: FMCG- Beauty

Location: Doha, Qatar

Objective:

Plan and execute digital marketing strategies and create engaging, brand-aligned content to boost engagement, strengthen visibility, and drive sell-through across all digital channels, with a focus on the GCC beauty market.

Key Responsibilities:

Strategy & Campaigns: Develop and implement digital marketing plans aligned with brand priorities and sales targets. Track performance using analytics tools and adjust strategies for optimal results.

Content Creation: Produce high-quality photos, videos, reels, animations, and copy for social, email, and web. Maintain a content calendar ensuring brand consistency across platforms.

Social Media: Manage all accounts (Instagram, TikTok, Snapchat, Facebook), engage with audiences, monitor analytics, and drive follower growth through campaigns and collaborations.

Product Launches: Lead digital rollouts for launches and promotions, creating product-focused content and coordinating timing with sales and logistics.

Influencer Marketing: Identify, brief, and manage beauty influencers and brand ambassadors, tracking performance and ROI.

Partner Support: Provide digital toolkits and localized content for distributors and retail partners, supporting joint campaigns.

SEO, CRM & Email Marketing: Optimize content for search, create targeted email campaigns, and analyze engagement metrics to refine performance.

Market Insights: Monitor trends, competitors, and consumer behaviour to inform content and strategy.

E-Commerce: Support online listings, merchandising, and promotions across brand and partner sites.

Paid Media: Assist in planning and creating ad creatives for social, Google, and YouTube, optimizing spend and targeting.

Event Activation: Deliver digital coverage for events, including teasers, live updates, and recaps.

Collaboration: Coordinate with internal teams, agencies, and partners to align messaging and execution. Maintain an organized digital asset library.

Requirements:

• Bachelor’s in Marketing, Digital Media, or related field (postgraduate/certifications an advantage).
• 2–4 years’ experience in digital marketing, content creation, and social media, ideally in beauty.
• Proficiency in Adobe Creative Suite, Canva, CapCut, CRM tools, Google Analytics, and social platforms.
• Strong copywriting, visual storytelling, and campaign management skills.
• Knowledge of GCC beauty market trends; Arabic is essential

What’s On Offer:

• Tax-free salary
• Bonus scheme
• Relocation support (if applicable)
• Private medical
• Opportunity to shape the future of global beauty brands in the GCC
• To apply, send your CV to boor@ibtalentsearch.co.uk
• Let’s build something extraordinary.
• Full-time, Permanent
• Pay: QAR13,000.00 – QAR16,000.00 per month